👋 Howdy! My name is Justin

I lead web for Sprout Social's marketing organization, and my team of engineers and designers runs sproutsocial.com and our other go-to-market sites as a growth program. I own what those sites are expected to produce and the programs that get them there, including experimentation, conversion, lead generation and the marketing technology underneath it all. I came up as an engineer on this team before I ran it, and we've taken the platform from its first content management system to the stack it runs on today. Lately I've been focused on how far an AI-native marketing team can go. If you want to get in contact with me, feel free to reach out directly, or via LinkedIn, GitHub, or X.

Recent Writing

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Modern engineering leadership

I’ve been thinking a lot lately about what it means to be an engineering leader right now. Not in a doom-and-gloom, “AI is coming for our jobs” way, but in the quieter, more uncomfortable sense of re...

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9 years

Y’all, I just hit nine years at Sprout Social! Can you believe it? Anytime a friend asks, "You still at Sprout?" I typically respond with, "Yeah, I’m still at Sprout." I don’t mean this in a bad way,...

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